My New Chapter: Why I Left the 9-to-5 to Help B2B SaaS Teams Build with Intention

From burnout to building a business with clarity, confidence and intention...

If you told me a few years ago that I'd be running my own business — helping fast-growing B2B SaaS teams untangle their operational chaos and build calm, scalable systems — I would’ve smiled politely, sipped my green tea, and laughed a little on the inside.

Not because I didn’t want that. But because I honestly didn’t think I could pull it off.

Going out on your own? That’s something other people do. The brave ones. The loud ones. The people who have it all figured out.

I didn’t feel like one of them. But somewhere between burnout, breakthroughs, and a little brave leap — I became her anyway.

The (Not-So-Linear) Path Here

Like a lot of folks in the marketing operations world, I didn’t plan this path. No college brochure said, “Marketing Ops: Build the Backbone of High-Growth SaaS Teams!” I came into it sideways — through channel marketing, project wrangling, spreadsheet tinkering, and eventually… system-building.

I spent over 7 years inside high-velocity B2B SaaS companies, learning how things break when teams scale too fast.I saw it all — duct-taped tech stacks, mystery automations, marketing teams flying blind, and dashboards no one trusted.

But here’s the twist: I loved it.

Where other people saw mess, I saw opportunity.

I loved rolling up my sleeves and calming the chaos — building systems that actually worked (and kept working), aligning ops with strategy, and helping teams move from “just get it done” to “this actually makes sense.”

The Moment Everything Shifted

I won’t pretend there was one dramatic "aha" moment. It was more like a series of quiet nudges — late-night overthinking, too many Slack pings, the realisation that I had outgrown the box I was in.

But one conversation changed everything.

Chloe Pott — who later became my mentor — helped me zoom out when I couldn’t see the way forward. I told her I wasn’t sure if I had what it takes to do this on my own. She reminded me that I already was. That my strategic thinking, honest leadership, and calm-in-the-storm energy weren’t just valuable — they were rare.

Working with Chloe has been a deeply grounding and clarifying experience. She creates a space where vision and strategy meet — blending intuitive insight with practical founder experience. Her guidance came at a pivotal moment, helping me realign with my purpose and move forward with clarity, confidence, and intention as I began building something of my own.

Chloe doesn’t just consult — she empowers.

f you’re entering a new chapter and looking for someone who brings clarity, insight, and real founder experience — Chloe is someone you want in your corner. Visit her website to learn more and reach out to her on LinkedIn.

That was the spark.

I didn’t just “go freelance.” I started building something deeply aligned — a consulting studio rooted in trust, intentionality, and real operational impact.

What I Do Now (And Why I Love It)

Today, I partner with scaling B2B SaaS companies that are growing fast and need more than just duct tape.

I help teams:

• Turn chaos into calm with clean, scalable systems

• Align marketing ops with broader business goals

• Lay the foundations for sustainable growth (not just quick wins)

But more than anything — I partner.

I don’t parachute in, build a few automations, and vanish. I embed. I listen. I lead with honesty. Because I care deeply. And because I’ve been on the other side — staring at a messy CRM wondering, “Who did this and how do I undo it without breaking everything?”

The Truth About Going Solo

Going independent was equal parts liberating and terrifying.

I worried I wasn’t “business-y” enough. I feared rejection. I over-thought my website headline for two weeks.

But I kept going. And what I’ve found is that this work — this business I’ve built — is the most rewarding chapter of my career so far. It’s work I believe in, done in a way that aligns with how I want to live: intentional, mindful, and sustainable.

I didn’t just want to build a business.I wanted to build a life — one where I could do excellent work, help others grow, and make space for peace, creativity, and calm along the way.

Let's Connect

If you're a marketing leader inside a fast-growing B2B SaaS team — feeling overwhelmed by all the moving parts, disconnected systems, or the pressure to “scale faster” without burning out — I’d love to talk.

Not to pitch. Just to connect. Maybe share a nerdy ops joke or two.

Because your business deserves more than chaos.

It deserves structure that sustains growth.

And so do you.

And that’s kind of my thing.

Let's connect!